Is this a scam?
In most industries and especially in sales (of any kind) you have to keep learning.
To sharpen my copywriting skills, I’ve been reading through some of the “BEST copy ever written!”
As I was reading, I kept thinking that it all sounds so…
Cheezy.
Which my mind translates to, “Is this a scam?”
I have never particularly cared for big flashy ads that are filled with huge promises and giant “BUY NOW” buttons.
However, statistics show (and $ signs) that they do actually work. Therefore, we can’t stop using them.
So what do we do???
This is one of the reasons why testimonials are so important.
And why I would lie to tell you about a testimonial I received about “Zipping It Up: How to lose 5 pounds fast and look great in that little black dress.”
This testimonial was written by Dr. Michael Dusa. He has a degree in nutrition, was a bodybuilder and has owned fitness companies throughout his career. He is the founder of MTFU where he helps men over 50 enjoy life to the fullest. By helping men get healthy & fit, have better love lives, enhance their careers and live happier and healthier lives.
Which is exactly why I wrote Zipping It Up. Only it’s specifically to help women.
When you wake up in the morning, slip into loosely fitting clothes, look in the mirror and think, “Damn, I look good!” – It changes your day. Your motivation increases, your mood changes and your career flourishes.
Not to mention your sex life.
Here’s just a snippet of what Dr. Dusa’s review of the book Zipping It Up:
“By my marketing colleague, Irene Gabelnick. LADIES I recommend this book. I like Irene’s style very straightforward, no secrets, no bullshit. Everything you need is packaged as a system in this book to shuck those last few pounds and slip easily into your favorite outfit or bikini.”
That is only ONE of the many 5 star reviews written about “Zipping It Up: How to lose 5 pounds fast and look great in that little black dress!”
This week I am offering a special eBook edition. You don’t need a fancy Kindle device, or have to download the Kindle app OR even have to wait for it to be shipped to your door!
You can start Zipping It Up today!
Plus… I reduced the price! You can save 30% off the print cover price if you buy it today! I am only offering this special discounted price until Sunday, June 3rd.
The best part…
In memory of my loving sister Natalie, who died of breast cancer, I am donating 20% of the proceeds for each eBook sold during this special promotion, to the fight against cancer. My daughter Hannah (that’s her in the picture) is raising money for Bald for Bucks and is donating 10 inches of her beautiful blonde hair. Which will be used to make a wig for a cancer survivor.
To help make this a world without cancer.
*This promotion has ended. You can still Purchase the book in Kindle and in print here:
I want to wake up feeling great!
