This a re-post with changes from a different article. It is the Introduction from the book “5 Things You Should Know Before Starting a Blog.” You can download a free copy below.
Discover 5 things every Entrepreneur should know about starting a blog or business. Even if you already own your own business or are just starting out. Keep reading to learn 5 things I share from my 25+ years in sales and marketing and owning a business.
Including a *secret* Marketing Tip that can make any product fly off the shelves. This one thing can work for any product in any type of business.
When owning a business you are always keeping up with the latest technology. Constantly looking to keep up a steady stream of incoming business. Which is why I want to talk a little about blogging. Blogging is a business tool that can be used to grow your business, build a relationship with your customers (or clients) and increase sales. It can also be used as a business platform in itself, as an online business. This type of online business is called a Blog or a Money Making Website.
Whether you’ve thought of starting a blog or not, the information in this book can apply to just about any type of business.
If you have thought about starting a blog, either as your business or to enhance it, then here are a couple reasons you should. One, to build trust with you target market by solving a problem. In the form of relevant information. Secondly, to help you create business that will bring you wealth, happiness and freedom.
You can use it to sell products online. In the form of eBooks, courses, services, physical products or affiliate products related to your industry. If you are new to the online world, you might be thinking, why would someone want to buy information online.
When you can find just about any information for free on the internet?
It’s true that there is a lot of free information on the internet. But how much of the stuff you’re finding is accurate information? In fact, the internet is filled with so much information that you often don’t know what to believe. Or who to trust. Making it even more important to find good information. That most people are willing to pay for. Especially if it solves an immediate need.
Why You Should Start a Blog.
You are unique. You are the only person who can share your personal experiences. Making you irreplaceable and extremely valuable. A common fear among new bloggers and business owners is what if no one will buy my products. Especially if you are just starting out or if your industry is saturated with competition. Established business owners already throwing around social proof and income statements like confetti.
Here’s the thing. People don’t necessarily buy your products or services.
What people are buying is you.
Because they can relate to you and your past experiences. You have the knowledge and the resources to help them solve a problem. Which brings up a good point. Why you should share personal stories. It creates a level of intimacy. Your readers and followers connect with you. They begin to feel like they know you which builds trust.
If they trust you, they are more likely to buy from you.
Which is why blogging is so effective and how you can use it to grow your business. By sharing what you know, along with your unique life experiences. Then using them to help people solve a problem.
The famous motivational speaker, Zig Ziglar said, “You can have everything in life you want, if you can just help other people get what they want.”
Which is why I wrote this book. To help you succeed.
Helping people makes me happy.
Isn’t that what it’s all about? Being happy?
One of my richest life experiences was when I volunteered for the Disaster Action Team for the American Red Cross. For four years I devoted my free time to aiding families in need of food, shelter and clothing.
There were challenges, like there are with everything in life.
The many appreciative people who thanked me profusely for my help, made it worth it. Just like it is with owning a business. Despite the challenges your overall experience should be rewarding.
The rewards of having more money, time and flexibility.
When you are spending your time building your own business, it doesn’t feel like work. Especially if you are in the right business. When your business is about something you care about, it becomes fun.
Building a business is not easy. At least not for most of us.
You need to constantly promote your business, create great content, products and services. Learn how to monetize your blog and most of all you cannot quit.
You Can Succeed.
I will honestly tell you that if you are going to give up when things get tough, you might want to save yourself the trouble.
If you haven’t realized it, I already shared three of the things every business owner should know.
The first One is that owning a business is tougher than you would expect. Even if things are going great with your business now. Anything can happen. Prepare yourself for the unexpected and don’t give up.
You cannot quit if you want to be successful.
Two is that you can everything you want in life, if you help as many people as possible get what they want.
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“5 Things You Should Know Before Starting a Blog” is a FREE eBook. It shares more than 5 things, every entrepreneur should know before starting a blog. Including: A *Secret* Marketing Tip that helped a brand new product fly off store shelves. The product is still being sold in almost every grocery store in America.
Plus, one thing that can make every entrepreneur more money in any type of business. Enter your email below to download your eBook now.