Grow Your Business with Pinterest
Discover how to grow your business using Pinterest to drive new buying customers to your website fast.
Updated on November 9, 2020. This post may contain affiliate links. Which means I earn a small commission if you purchase through the links. You can read the full disclosure to learn more.
Pinterest is still one of the fastest-growing social media platforms.
Even in 2020! Read how you can easily use Pinterest to drive traffic to your website, build your email list, and grow your business.
Unlike other social media platforms, Pinterest is a search engine. Where people go to buy things, find useful information, and where business owners go to take action!
*Just a quick side note. I don’t usually write long blog posts. But I felt it was really important to share this with you. It took me a long time to figure out how to use Pinterest successfully. Now that I have found a winning formula I wanted to share it with you. To save you time and start using Pinterest the right way – fast. So you can drive consistent traffic with Pinterest to make money blogging and grow your business.
You can Pin it now in case you get interrupted. Then come right back to learn actionable steps that you can use right now to start getting traffic to your website. Don’t forget to download your FREE guide to make your Pinterest pins go viral.
The following information below can help you quickly grow your business using Pinterest.
Keep reading to see who is on Pinterest, what Pinterest is all about, and how you can grow your business using Pinterest.
Who’s on Pinterest?
According to Pinterest Business, there are over 442 million monthly active users worldwide. Pinterest is growing and has become a valuable business platform for bloggers and business owners.
Also, business owners and bloggers are on Pinterest all the time. So if your business targets other business owners (or happy shoppers with money to spend) it’s a great place to be.
Here are some compelling statistics according to Pinterest for Business:
- 81% of Pinterest users are women.
- The median age of Pinterest users is 40.
- Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
- 90% of weekly Pinners make purchase decisions on Pinterest
How Pinterest Works…
Pinterest is a form of social media that uses images to grab your attention and drive traffic to information, products, and services. The images are shared and saved to boards to keep and use for later.
As a business, you can have direct links to your website, a sales page or an email sign up form. Hosted either by your website or your email provider.
Pinterest is primarily a search engine. Not so much used for social engagement, but to find useful things to make your life easier.
Here’s an example of exactly how it works. I’m going to use recipes as an example. If you want a specific recipe for dinner, you search for it. You find recipes you want to try, then you save them to your recipe board for later. When you want to make that recipe you go to your Pinterest account and look up the recipe you’ve saved.
You can now make it for dinner or look up the ingredients while you’re at the grocery store. Making it super helpful!
You can also delete the recipe from your board if you decide you didn’t like it. Then you can inform all your friends how awful the recipe was. Like this vegan buffalo wing cauliflower recipe, my daughter and I tried.
People love recommendations and honest feedback. Making your testimonials even stronger. Helping you close more sales!
That is basically how Pinterest works. Now let’s see how you can put Pinterest to work for you and your business.
How to Use Pinterest to Grow Your Business.
Now that we’ve established who’s on Pinterest and how it can help you grow your business, let’s talk about how you can use it to drive sales. Pinterest is a great way to drive traffic to your website. Let’s face it, without traffic you can’t build your email list or increase sales.
I use Pinterest primarily two ways to help my business. You can do the same to grow your business. I create business boards to share valuable content, resources, and information. I save and share pins I create, that link back to my website. Plus, I share Pins that link back to useful content created and shared by other Pinterest users, such as bloggers and other businesses.
I only share and save pins I think will help and interest my viewers. Or information I personally want to read or use. I often check to make sure the links are working and read the articles when I have time. To make sure they come from credible sources and offer value to my readers. You don’t want your Pins to have broken links or poor content.
You can use Pinterest to find valuable tips and tricks to help you build your business. Valuable resources that help you grow your Pinterest account, drive traffic to your website and tons of other business resources. Including how to use social media, website building, traffic, blogging, list building and making money online.
You can also use Pinterest for fun and shopping.
There is some controversy about having boards that aren’t related to your business. I personally think as long as your boards help or interest your followers that it’s okay to have them. Your viewers are actual people. They might share similar interests and want to know about travel, recipes and cleaning hacks too. Don’t you?
My suggestion is to test it to see what works best for you.
To see whether you want to keep your Pinterest account strictly a business platform or make it fun and interesting. Since my main Pinterest account was originally my personal account, I didn’t want to lose the pins I’d saved. Plus, my main Pinterest account right now is my name which is my main business website.
Most of what I know, I’ve learned from testing and implementing different strategies. I’m always continuing to test and learn what’s working.
This way I can teach you how to continuously use Pinterest as a driving force to grow a profitable business using Pinterest.
Once I discovered a winning formula that drives consistent traffic to my website I decided to create the Viral Pin Strategy.
The Viral Pin Strategy is an online video course. It teaches you how to drive traffic to your website quickly and consistently.
What I have found works best (for Pinterest and every social media platform) is testing and using consistency. You need to find what works best for your business. What works with your schedule and what things you can implement into your business strategy that you will follow through with.
Which is why I LOVE Pinterest so much.
Once you learn how it all works, you can automate most of it to put Pinterest to work for You!
Using consistency to grow your business is key to your success.
You need to stay consistent and not give up if you want to put Pinterest to work for you. To drive consistent traffic and grow your business.
Now let’s go over a few actionable steps you can start right now to successfully grow your business with Pinterest. The things I am about to share with you have and continue to work for me and can definitely work for you too.
The steps below are how I was able to increase my monthly views and drive traffic to my website. These are proven methods, you can start doing immediately, to grow your Pinterest views, get more Pinterest followers and drive traffic to your website.
How I Grew my Monthly Pinterest Views from 4k to 46k within only one week.
After implementing only a few of things, I quickly grew my Pinterest monthly views from 4k to 46k. This happened within about a week. As I continued to implement new strategies and *test* I grew my monthly views to over 240k within only a few months.
You can quickly grow your Pinterest views, increase followers and use Pinterest to drive traffic and sales. By implementing only a few of the strategies I am about to share with you.
This ONE THING alone can help you Grow Your Business.
There is *one thing* I have found that is the key to growing any business. Using any form of social media, including Pinterest, any blog, podcast or even a YouTube Channel. To build trust with your audience and drive traffic to your website.
Here’s the thing. There are lots of ways to grow your blog and business. Whichever one you choose, you must be consistent. It is easy to panic when something isn’t working quickly. Blogging is not a get rich quick scheme and all businesses take time to build and grow.
This one thing that can increase your traffic is consistency.
The thing I find that unquestionably works the best is using consistency with anything regarding to traffic, email list building and sales.
Every once in a while I get a little lax and I see a drop. Once I start pinning consistently and trying new strategies it quickly goes back up.
My blog traffic begins to increase, my email list grows and sales go up. Tailwind is a tool that can help you automate your pinning schedule to increase traffic, conversions and sales.
In addition to pinning consistently, I did a few more things that can help you grow your Pinterest views, followers and your cash flow. The first was to convert my personal Pinterest account into a Business Pinterest account.
It is very easy to switch your personal account to a business account. Simply go into the settings of your personal Pinterest account and you will see how easy it is to convert your account. I won’t go into details since Pinterest gives you super easy to follow instructions.
If you already have a business account then you are already well on your way to success! Maybe I was a little slow on the take. 🙂
Once I began using consistency I began to analyze my analytics and *test* my pins. That’s when everything changed!
Increase your monthly views and grow your followers on Pinterest by doing just a few simple and actionable things.
Another thing I discovered is that Pinterest likes fresh content, fresh pins and longer blog posts. Once they see people pinning and saving posts from your website, Pinterest will begin to push your pins out even further.
This way you reach more of your target audience and buying customers and make your pins go viral!
If you haven’t already you can save this article now, this way you can read it again later. Save it by clicking on any of the Pinterest pins. Then you can pin it to all of your relevant boards. To help your followers grow their business with Pinterest too.
Next, we will cover how and why claiming (or verifying) your website will help you grow your business on Pinterest.
How to Claim Your Website on Pinterest.
After turning your Pinterest account into a business account (or creating a business account) you can claim your website with Pinterest. This will allow you to now have access to your analytics. This is really important because it helps you track which pins are getting the most re-pins and shares.
It also allows your Pinterest profile picture to appear next to your pins.
Claiming your website is important because it helps your audience and followers identify you. To recognize you and begin to trust you as a reputable source of information.
If you haven’t claimed your website yet I strongly suggest that you do it today. Below I share the link where you can easily claim your website.
It shouldn’t take you too long to do. If you want to do it now and read this later, Pin this article to one of your boards and come back to it. Otherwise, keep reading and then do everything after you are done reading this.
Another thing you can do, if you want to read a long blog post, but you don’t have time to read the whole thing in one sitting, is this:
First, save the pin to one of your boards, then go back to the article and open it in chrome on your computer or phone. Then you can bookmark the page. This way you can find it more quickly later.
Another reason this is so helpful is that it connects you to someone who is creating great content. To help you grow your business. Hopefully, you will find my articles useful and keep coming back. I’m not a fly by night blogger and won’t be going anywhere.
I am here to help you succeed which you will. As long as you don’t quit!
Before we move on, as promised, here is the direct link to the Pinterest help center where you can claim your website: Pinterest Help Center.
There are still a few important things I want to share with you, so let’s keep moving.
You should carefully assess your Pinterest profile. The about you section isn’t really “about you”. No one really cares what kind of dog you have or what you do in your spare time. They want to know how you can help them and why they should follow you and your boards.
Be clear about your “message,” what you do and how your business will help your followers. I have made this mistake and it can kill or halt your business. I would rather you learn from my mistakes than struggle through trying to figure things out by yourself.
Here’s an example of how to be clear with your message: A graphic designer might say something like “Stunning Graphic Designs to help you build brand awareness and grow your business.” A cat sitter might say something like, “I treat your pets like they are my own. Affordable pet sitting to give you peace of mind while you’re away.”
Use descriptive words to show your audience how you can help them.
If you are not doing this already begin to pin regularly and be consistent. You don’t need to be on Pinterest all day long. In fact, you shouldn’t be. Use a scheduler like Tailwind. Especially if you know you have a busy day or week ahead. Do it ahead of time so you are constantly pinning.
I use Tailwind routinely but I also pin manually and think it’s important to do both. Pinterest likes when you are on Pinterest. Plus there is a ton of great information on Pinterest that can help you grow your business.
If you haven’t signed up for Tailwind yet, you can use my Referral link to get a $15 credit when opening a new account. Once you sign up we Both get a $15 credit.
Here’s my referral link to get started now: Get started with Tailwind.
When pinning other people’s pins, you want to make sure that the links are working and that the articles have good information. I have pinned blog posts and then began reading them to find the content wasn’t very good or I didn’t agree with the information. Whenever this happens I go back and delete the pin. Which is super easy.
How to delete pins on Pinterest.
You can either delete them on your computer by clicking the “edit” button. Then scroll to the bottom of the information and hit “delete.” You do the same thing on your mobile app. Once you are in the edit section scroll all the way down to the bottom. I can only see the “delete” button if I scroll down. Then hit delete.
I also delete all of my pins that are not converting well or going viral. Then you can create new pins that can drive more traffic. Don’t get discouraged. Remember you are not failing. It’s simply a failed “test.” Keep going until you find what’s working and then repeat.
Continue to check your boards to make sure you have helpful resources that serve your audience. Keeping your boards clean and filled with great content (relevant to your niche) will keep people coming back.
Having pins with bad links or misinformation can quickly lead to losing trust, credibility, and followers.
Clean up your boards and keep doing it at least once a week or monthly.
At one point my Pinterest boards were a complete mess. When I first started on Pinterest I didn’t know what I was doing. So I spent quite a bit of time on this. Now every few weeks I go back and delete pins and make sure the saved pins on my boards are relevant, helpful and have working links.
If you don’t have time to go through them all, you can make some of your boards secret.
Then go back to them later, when you have more time. To make your boards secret go to edit the board then click on the secret button. A little lock will appear on your board to show you that no one else can see it.
Quick Tip to Save Time while Cleaning Up Your Pinterest Boards.
You can quickly go through larger boards (with a lot of pins) by creating a new board. Try making the title a little more descriptive. Save any pertinent pins from the old board to the new board. Then delete the old board. Doing this will save you a ton of time. It was quick and easy and felt refreshing.
Kind of like spring cleaning or cleaning out your closet.
If you haven’t done so already, add descriptions and hashtags to each board. Use descriptions on your Pinterest boards that maximize SEO keywords. Pinterest is a search engine. You want your boards and pins to show up in searches related to your boards and content
When choosing the titles for your boards, think about how the board benefits the reader. Don’t just say simple things like “cool graphics.” Instead, say something like “Graphics will inspire you to create great blog posts that will have your clients begging to work with you.”
For each board make sure that the first pin or “cover” picture is one of your own pins.
To change the cover image of your board, click on the board then hit the edit icon. Go to where it says cover. Click next to it where it says “change.” Then you can scroll through the pictures by hitting the arrow to the right of the picture. Once you find the pin (image) you want to keep as your cover, click the save button in the lower right hand corner.
Drive Traffic to Your Website to Grow Your Business.
As a blogger or business owner, the whole purpose of using Pinterest and creating a Pinterest Business account is to increase sales. By driving traffic to your website and directing the right people to your offers.
Pinterest is a great way to drive the right traffic to your website. Your pins link directly to your blog posts, sales pages and products. Making it a fast and effective way to make sales.
By leading them exactly where you want them to go. To the “Buy Now” button. Or even better, by getting them to join your Email List so you can gain new customers for life.
Once I discovered a winning formula that has grown my email list and helped me grow my business I decided to share it with you. That’s why I created the Viral Pinterest Pin Strategy Video Series that shows you *exactly* how you can create Pinterest Pins that go Viral.
You can start now by downloading your FREE eBook. Where you will learn 10 vital steps that can help you grow your business fast.
Enter your email below to download your FREE guide.
“10 Things that Can Make Your Pinterest Pins Go Viral“
